Ok, let’s start right at the beginning. Ice Jewellery was founded in September 2003 by me, Tony Mutch, & my wife Clare. We had both been in the ‘trade’ for many years (too many some would say) working for one of the big UK multiples but had grown weary of the ‘same old product’, ‘same old routine’ treadmill.
So, within the space of a month we had waved goodbye to our comfy, regular monthly salary and plunged head first into the world of the start-up business as Ice Jewellery was born. Our ethos in business always has been & always will be the desire to provide our customers with a product that we have great pride in and service that is truly exceptional.
From humble beginnings selling silver jewellery from a shopping centre mall cart, Ice Jewellery has flourished and is now celebrating seven years of successful trading. Currently based in beautiful Devon, our product range has certainly come a long way from those early days.
Stylish silver jewellery from a variety of destinations forms the bedrock of our jewellery range. We hand pick all the pieces to ensure they ‘fit’ our customers’ requirements & tastes. We have a careful blend of our own selections and leading brand names such as ‘So Jewellery’ & ‘Hot Diamonds’.
No contemporary jeweller today would be without a show of silver charm beads and Ice Jewellery is no exception. Our Truth & Tedora ranges provide us with the perfect mix of modern and classic charm beads.
Never ones to be shy of taking on more challenges, we decided in 2006 to take the ‘Ice Jewellery’ experience direct into the homes of our customers by launching our party plan business. Initially Clare carried out the parties herself but we soon realised the potential of party plan as she was inundated with bookings and had to turn customers away. In 2008 (after the birth in 2006 and 2007 of our sons Joshua & Jolyon) we started to recruit consultants in our local area. Since then we have had 2 fabulous years of planning and producing our party plan model ready to launch this year (2010) recruit consultants across the UK.
Our move into online trading began in January 2009 with the launch of IceJewellery.com. This proved to be a huge challenge but one we relished. It proved to be a very exciting time and mirrored the feelings we had when originally starting the business. Getting the products online & marketing the website proved to be very challenging but greatly rewarding. With over 1100 products online, we now find it a totally invaluable part of Ice Jewellery and can’t imagine running a successful business without it.
And so to now. What’s happening in the business today? In-store and online we continue to develop, blossom, improve and remain true to our original ethos. We are now one of the fastest growing jewellery party plan businesses in the UK with our team of party consultants expanding on a weekly basis. Our aim is to become the UK's biggest Jewellery party plan company and then to expand overseas. Follow our journey through our blog or join our team to be part of it. Ice Jewellery is definitely on the map!
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